The annual LJ Hooker National Draw My House competition recently closed with an overwhelming response of over 20,000 entries nationwide.
The strategy was to take an offline annual campaign online and increase LJ Hooker offices exposure to their local community and create relationships between the agents and their customers. Read the case study.
It was created and built with kids and parents in mind, so making the functionality easy to use and finding all the information you need was the primary focus.
The site features a purpose built artwork gallery with full search capabilities allowing parents, relatives, and friends, to easily find their artwork. We integrated a social media strategy with Facebook and Twitter to allow people to share their favourite artworks with their friends and families.
We wanted to create more than just a gallery of beautiful pictures, but create a reason to return for relatives and friends by introducing online voting in the Peoples Choice Awards. With over 90,000 votes placed within just three weeks we think it worked!
