“Any approach is permitted, any time, any place, if it makes money for somebody”

Bill Bernbach.

Whatever it takes, is Sydney-based Liquid Communications’ motto.

We use conventional media: TV, Radio, Print, Outdoor and Mail. We use new media: Internet, email marketing. We use social media: Facebook, Twitter, LinkedIN, Google+.

The consuming public do not discriminate between these methods. They respond by taking action or not. If our communication catches the eye of the public and makes them buy, we become a very desirable asset to their company.

The Internet is the new Retail.

It needn’t be complicated. The purpose of which is to sell goods and services at reduced overhead costs. At Liquid, we’ve embraced the Internet enthusiastically. We’ve made it our business to utilise every aspect of the technology; from informed online strategy development, iPad and iPhone Applications, front and back end infrastructure management, web design and development. Never forgetting it’s primary purpose. To sell.

The Brand.

The most potent weapon in a company’s marketing armoury. A single, simple symbol that inspires loyalty, trust and reassurance. Qualities conveyed instantly. Apple’s apple. The Mercedes-Benz three-pointed star. Coca-Cola’s classic typography. Nike’s swoosh. Volkswagen’s VW. The Shell pecten. At Liquid, brand identity is a serious business. Before we set pencil to paper we learn everything we can about the company, the product and its competitors. And how the logotype, for that is what it is, will be used. It must work on its own. For, in its simplest form that is your company’s introduction to your potential customers. Our aim is ruthlessly ambitious. Instant recognition. Nothing less will do. On letterheads. Products. Advertisements. Websites. Wherever. At Liquid develop marketing strategies and design Brand identities that work.

Every package, every logotype, is a communication to the consumer.

Just sitting on the supermarket shelf, we believe exceptional graphic design can act as a silent salesman for your product. A tiny message on a business card, a 50 page catalogue or a simple folder, are important to the client who pays for it. Each one of them can be done better. Can sell, instead of sedate. Our business is communication. The real rewards come from satisfied clients whos designs, in what ever formal medium, deliver what they paid to produce. Profitable sales.