THIRTEEN THANK YOU’S – Happy Birthday to us!
Thank you to everyone who has been part of the first 13 years. Happy Birthday, Liquid Communications.
Read moreTHE COMMUNICATIONS INDUSTRY… IS IT REALLY?
Advertising, marketing, media, content, social and so on… it’s all about communication, right?
Read moreRELIGION ASIDE… HOW MANY SIDES CAN THIS TAKE?
RELIGION ASIDE…HOW MANY SIDES CAN THE ISRAEL FOLAU SAGA TAKE?
Read moreWho’s killing my brand?
Right now, established brands are under more threat than ever. Brand loyalty is being slaughtered by price hunger. And what is new today is old tomorrow.
Read moreWHO CAN YOU TRUST THESE DAYS?
As the dust finally settles on the Federal Election, I’ve reached one conclusion from ScoMo’s fairytale charge to victory – You can’t trust anyone.
Read moreMaintaining your Relationships – R U OK for business?
Every relationship requires maintenance. Whether it’s a personal or business relationship, that loving feeling can fade if the connection isn’t maintained. R U OK?
Read moreE-mail marketing & list building
Effective e-mail marketing begins with the right list And as we all know, putting together the right list is easier said than done. Obviously it needs to be permission-based. Meaning that your targets have agreed to receive it, usually in response to your offer of information of value to them. Without permission it is just …
Read moreThe ‘GIGO’ design principle to avoid at all costs, whatever the medium.
The GIGO principle: Avoid it for better design work! What sort of principle do you avoid rather than embrace? The GIGO Principle is well worth keeping clear of. Based on the premise that ‘Garbage In = Garbage Out‘ it clearly needs to be avoided at all costs when talking to your friendly neighbourhood designer and/or …
Read moreCalling all ‘Keyboard Warriors’
That’s right folks, Facebook, or, The Facebook as my mother-in-law hilariously refers to it, is a horrific wasteland for the negative, lonely and downright nasty human beings that live within us. Where talkin’ a Mad Max (1 of course) style terrain inside your computer, and your head. It doesn’t matter how cute the post, how …
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