THIRTEEN THANK YOU’S – Happy Birthday to us!
Thank you to everyone who has been part of the first 13 years. Happy Birthday, Liquid Communications.
Author Archive for: liquid
Entries by Matt Doctor
THE COMMUNICATIONS INDUSTRY… IS IT REALLY?
Advertising, marketing, media, content, social and so on… it’s all about communication, right?
RELIGION ASIDE… HOW MANY SIDES CAN THIS TAKE?
RELIGION ASIDE…HOW MANY SIDES CAN THE ISRAEL FOLAU SAGA TAKE?
Who’s killing my brand?
Right now, established brands are under more threat than ever. Brand loyalty is being slaughtered by price hunger. And what is new today is old tomorrow.
WHO CAN YOU TRUST THESE DAYS?
As the dust finally settles on the Federal Election, I’ve reached one conclusion from ScoMo’s fairytale charge to victory – You can’t trust anyone.
Maintaining your Relationships – R U OK for business?
Every relationship requires maintenance. Whether it’s a personal or business relationship, that loving feeling can fade if the connection isn’t maintained. R U OK?
The ‘GIGO’ design principle to avoid at all costs, whatever the medium.
The GIGO principle: Avoid it for better design work! What sort of principle do you avoid rather than embrace? The GIGO Principle is well worth keeping clear of. Based on the premise that ‘Garbage In = Garbage Out‘ it clearly needs to be avoided at all costs when talking to your friendly neighbourhood designer and/or …
Calling all ‘Keyboard Warriors’
That’s right folks, Facebook, or, The Facebook as my mother-in-law hilariously refers to it, is a horrific wasteland for the negative, lonely and downright nasty human beings that live within us. Where talkin’ a Mad Max (1 of course) style terrain inside your computer, and your head. It doesn’t matter how cute the post, how …
Know what you’re doing?!
Know who you’re communicating with… and why. Before briefing your designer you need to be crystal clear in your mind what you want and why. That sounds blindingly obvious, but there’s still a lot of woolly briefing out there. (We were going to say ‘woolly briefs’ but that wasn’t going anywhere good). It’s surprising how …
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