Advertising, marketing, media, content, social and so on… it’s all about communication, right?
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About Matt Doctor
This author has yet to write their bio.Meanwhile lets just say that we are proud Matt Doctor contributed a whooping 15 entries.
Entries by Matt Doctor
RELIGION ASIDE…HOW MANY SIDES CAN THE ISRAEL FOLAU SAGA TAKE?
Right now, established brands are under more threat than ever. Brand loyalty is being slaughtered by price hunger. And what is new today is old tomorrow.
As the dust finally settles on the Federal Election, I’ve reached one conclusion from ScoMo’s fairytale charge to victory – You can’t trust anyone.
Every relationship requires maintenance. Whether it’s a personal or business relationship, that loving feeling can fade if the connection isn’t maintained. R U OK?
The GIGO principle: Avoid it for better design work! What sort of principle do you avoid rather than embrace? The GIGO Principle is well worth keeping clear of. Based on the premise that ‘Garbage In = Garbage Out‘ it clearly needs to be avoided at all costs when talking to your friendly neighbourhood designer and/or …
That’s right folks, Facebook, or, The Facebook as my mother-in-law hilariously refers to it, is a horrific wasteland for the negative, lonely and downright nasty human beings that live within us. Where talkin’ a Mad Max (1 of course) style terrain inside your computer, and your head. It doesn’t matter how cute the post, how …
Know who you’re communicating with… and why. Before briefing your designer you need to be crystal clear in your mind what you want and why. That sounds blindingly obvious, but there’s still a lot of woolly briefing out there. (We were going to say ‘woolly briefs’ but that wasn’t going anywhere good). It’s surprising how …
Hope everyone had a fantastic Christmas and New Year. What’s in-store for many of us in 2016? There’s a few things we can bet on – like the dollar going down, the share market drifting all over the place, oil and mineral prices flat-lining at best… We all have to get use to coping with …