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Know what you’re doing?!
Know who you’re communicating with… and why. Before briefing your designer you need to be crystal clear in your mind what you want and why. That sounds blindingly obvious, but there’s still a lot of woolly briefing out there. (We were going to say ‘woolly briefs’ but that wasn’t going anywhere good). It’s surprising how …
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Happy New Year
Hope everyone had a fantastic Christmas and New Year. What’s in-store for many of us in 2016? There’s a few things we can bet on – like the dollar going down, the share market drifting all over the place, oil and mineral prices flat-lining at best… We all have to get use to coping with …
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Thank you for making 2017 great. Merry Christmas and Happy Holidays.
WOW! What a year filled with some amazing events, some terrifying, some heartfelt, some funny, and then there’s ‘The Donald’ – Scary! In our little corner of the innovation world lots of things are starting to happen that should be good for business in 2016. Who knows, more of our clients might finally get to …
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A design audit: not as frightening as it sounds
Let’s go back sufficient millennia to contemplate the declining fortunes of Ogg, cavemen entrepreneur, recent inventor of the wheel (patent pending). Sales had declined sharply of late and the path once beaten to his cave was now overgrown with weeds inhabited by small mammals: fast, furious and sharp of tongue. Also sharp of tongue was …
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Getting the best results from your designer
Basically it’s all in the briefing. Letting the designer in on the secret so there’s no guesswork, no room for ‘unforced errors’ as the tennis folk say when not squealing, grunting or throwing racquets. But I digress. For reasons no one can really fathom, effective briefing is often a bit of a sticking point. Generally, …
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Can you afford to be your own graphic designer?
Before we begin looking at this we need to declare our interest: this website is all about offering our services. As you’d expect, we have a bit of an aversion to DIY graphic design. And we don’t mean a frothing-at-the-mouth kind of jealousy, or that we’re somehow automatically entitled to getting the work. It’s just …
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Rebranding Liquid: Practising what we preach
There we were, dispensing sage advice to clients about effective branding, including rebranding for those whose brands had begun to acquire anonymity through being, shall we say, a little outdated. This sad affliction presents with a number of common symptoms to which the sufferer is often oblivious. These include persisting with an old logo or …
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Hey builder! Fix your roof!
When I look at the blood, sweat, tears and time that went into adapting this website to our new branding, you’d be entitled to look at us in the same light as the plumber with leaky taps and the cobbler whose kids went shoeless. Obviously our clients and their needs come first. (Sounds very businesslike …
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